Tag Archives: marketing

Leadership and Influence – S14.8

There is a long history of linking the leadership process with the idea of influence. Simply stated, leaders influence followers and goals are accomplished. But, what is influence and how does it work? Robert Cialdini is widely recognized as the … Continue reading

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Sailing the Ocean Blue – S14.5

In a recent Harvard Business Review article (May 2014), Chan Kim and Renee Mauborgne describe the concept of blue ocean leadership. Before saying anything about the theory, allow me to interpret the metaphor first. The concept of ocean implies vastness … Continue reading

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